Skip to content
Moamen Elmasry
FREN

About

AI product owner, former founder, unapologetically self-taught on the technical side.

I started out selling software, which is the best school for understanding that a product is only worth the problem it solves. I moved to the product side at SGS, where I learned to model a process before trying to automate it, then co-founded YVEA — an export-compliance automation startup where I owned the product from the first requirements document through to product-market fit.

Today I am a Senior Consultant at Twelve Consulting, on assignment at Rothschild & Co, working on a generative AI assistant running in production for private banking and asset management teams. It is a demanding setting: regulated, sensitive, with no room for approximation. Exactly the kind of place where you discover that the hard part of an AI product is almost never the model.

Alongside that, I am teaching myself Python and agent orchestration. Not to become an engineer, but because a product owner who understands what they are asking for makes better calls, estimates more honestly, and defends their engineering team better.

Skills

Product strategy
Vision and roadmap, discovery (RICE), OKRs, scoping workshops, AI and GDPR governance
AI and data
Azure AI Foundry, RAG, vector search, Python, SQL, LLMOps (orchestration, guardrails, tracing)
Delivery and tooling
Agile / Scrum, Jira, Confluence, Azure DevOps, API strategy, technical debt management

Experience

  1. 03/2026 — present

    Senior Consultant — AI Product Owner

    Twelve Consulting, on assignment at Rothschild & Co

    Front-office AI engagement for private banking and asset management

    • Product leadership for a generative AI assistant deployed in production
    • Use-case scoping, vision and roadmap definition, backlog prioritisation with business and engineering teams
    • Answer-quality evaluation (LLM-as-a-judge), guardrails, and production performance monitoring
    • Product governance and compliance (GDPR, AI Act) in a regulated banking environment
  2. 06/2022 — 11/2025

    AI Product Lead

    YVEA

    Co-founded startup, French Tech labelled, funded by Bpifrance and BNP, backed by Microsoft for Startups

    • Led the product cycle from zero to product-market fit — 50 paying customers
    • Owned a €200k R&D budget
    • Shipped a compliance audit AI agent reaching 90% success on automatic detection of regulatory breaches
    • Managed international engineering teams and translated business needs into technical specifications
  3. 07/2020 — 05/2022

    Product Owner — sales automation (RPA & low-code)

    SGS

    World leader in certification, compliance, and audit

    • Scoping and requirements gathering with business leadership and key stakeholders
    • Modelling of complex workflows (BPMN 2.0) covering 12,000 files a year
    • Led the UiPath implementation, cutting processing times by 20%
  4. 08/2019 — 05/2020

    Business development engineer (OCR & cloud)

    Open Xerox

  5. 08/2018 — 08/2019

    Digital solutions sales (LegalTech)

    Lefebvre Dalloz

Education

  • IT business analysis consultant — level 7 (French national qualification)EQL, École de la Qualité Logicielle (Montrouge), 2026
  • Bachelor in Business, Marketing & NegotiationIPAC, 2019

Certifications

  • Azure AI Engineer (AI-102, Microsoft)
  • Professional Scrum Product Owner I (Scrum.org)
  • Python for Data Science (IBM)
  • Microsoft Fabric

Languages

  • French — C2
  • English — C2, bilingual
  • Arabic — B1