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Moamen Elmasry
FREN
Portrait of Moamen Elmasry

Twelve Consulting — on assignment at Rothschild & Co

I lead AI products in regulated environments, and I am learning to build them.

This site is a notebook, not a shop window. I publish what I understand about work in the age of language models: what holds up in production, what breaks, and what it changes for teams. I write to think clearly — if it helps you too, all the better.

Latest writing

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Built in the open

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The projects I share openly, with their code and their reasoning.

Active2026

AI Product Testing Course

Learn to evaluate products that embed AI — from your first failing run to a complete evaluation package you could hand to a decision owner.

Testing an AI product has little to do with testing classic software: several answers can be acceptable, and exact comparison no longer holds. This course does not benchmark models; it teaches you to define what "trustworthy" means for a given product, then to prove it. Seven modules, eight solved exercises and a capstone, built for non-engineers who have to sign off an AI system before it ships.

  • Seven progressive modules, eight solved exercises and a capstone — 8 to 12 hours of work
  • No API key, no model, no network connection: Python 3.10, a terminal and two pip packages are enough
  • The through-line: never invent a threshold without documented sign-off — when in doubt, report "Not Ready"

Requirements

  • Python 3.10
  • Terminal
  • Deux paquets pip

What I publish here

Three formats, one rule: never write anything I do not actually believe.

Articles

Long-form thinking: AI at work, product leadership, technical learning. Opinionated, and dated on purpose.

Finds

Short form: a tool, a read, a technical find, and why it is worth your attention.

Personal

Running, work habits, side quests. What fits no professional box but shapes everything else.

Right now

What I am working on today, updated when it changes.

  • A GenAI assistant in production, in banking

    Use-case scoping, roadmap, answer-quality evaluation (LLM-as-a-judge), guardrails, and GDPR / AI Act compliance. The interesting part is never the model — it is everything you must build around it before anyone can trust it.

  • Python and agents, self-taught

    The goal is explicit: not just to lead agentic projects, but to build them myself, locally. A product owner who can read and write code makes sharper calls — and gets told fewer stories.

  • ai-product-testing-course

    A public repository helping non-engineers test AI products properly. Because "it seems to work" is not a test protocol.

    View the repository
  • Paris-Versailles

    Sixteen kilometres and a hill everyone dreads. I am training, taking notes on what works, and it will probably end up in the Personal category.

The path, briefly

From frontline sales to AI product leadership, by way of a startup built from nothing.

  1. 2026 — presentSenior Consultant, AI Product OwnerTwelve Consulting, on assignment at Rothschild & Co
  2. 2022 — 2025AI Product LeadYVEA
  3. 2020 — 2022Product Owner, sales automationSGS
  4. 2018 — 2020Business developmentOpen Xerox, then Lefebvre Dalloz
Read the YVEA case study(In-depth case study, in French)

Continue the conversation

A well-argued disagreement beats a polite agreement. If a post makes you react, or you want to stress-test an idea, write to me.